2025 Audience Report

The Boiler Room 2025 Audience Report – The New Rules of Youth Culture captures insights from over 8,000 young people worldwide, exploring how music, creativity, and community are redefining identity, wellbeing, and cultural connection. It identifies five core themes—rooted in the collective, the new mindfulness, technological scepticism, spending where it matters, and finding resilience in purpose—showing a generation that values diversity, balance, authenticity, and real-life experiences alongside digital ones. Designed with bold type, immersive layouts, and striking photography, the report feels more like a cultural magazine than research, reflecting the energy and raw authenticity of the communities it represents.