Brand Guidelines

The SoundID Brand Book defines the identity of Sonarworks’ personalized audio technology, centering on the idea that “perfect is personal.” It lays out the brand’s story, vision, and behaviors, while providing a full visual identity system—logotype, typography, color palette, patterns, and imagery—that balances minimalism with vivid accents. The look and feel are raw and authentic, using expressive portraits, matte product photography, and geometric sound-inspired patterns to emphasize individuality. With its modular grid, bold Inter typeface, and flexible pattern system, the brand book communicates both technical precision and cultural edge, reinforcing SoundID’s role as a revolution in personal listening.