Budweiser Brand Guidelines (2021)

This Budweiser Brand Identity Guidelines document (2021) sets out how the brand should look, sound, and flex across markets. It emphasizes Budweiser as an “Amplifier of Greatness”—a premium yet bold brand built on dreams, energy, and cultural relevance. The system covers tone of voice (collective, energizing, confident), updated visual identity (logo, wordmark, monogram, color palettes, typography, photography style), and flex assets like heritage motifs, motion, and contextual variations for sports, fashion, music, and cities. The guidelines aim to maintain global consistency while giving flexibility, with clear “do’s and don’ts” to protect the brand’s integrity across trade, lifestyle, and passion-point applications.