Discord Brand Guidelines

Discord’s Brand Guidelines define how the platform’s playful, community-driven identity should be represented across all touchpoints. The document covers logo usage (wordmark and Clyde mascot), color palette with signature “Blurple,” typography, and illustration styles, while emphasizing clarity, inclusivity, and creativity. It provides rules for co-branding, partnerships, and tone of voice, ensuring Discord is consistently expressed as fun, approachable, and authentic, while protecting the integrity of its brand across digital and physical applications.