Creativity in an AI World

This report from Frontify and Adweek explores how generative AI is reshaping creativity, drawing insights from industry leaders across branding, design, and marketing. It examines AI as a collaborator rather than a replacement, highlighting its potential to free up time for deeper thinking, accelerate concept development, and democratize creative expression, while stressing the irreplaceable value of human originality and connection. The document also discusses the risks of overproduction, the need for regulation, and the balance between efficiency and authenticity, offering a grounded view of how AI can amplify rather than diminish creativity in the modern landscape.