D&AD Annual Trend Report 2024

The D&AD Annual Trend Report 2024 distills six creative trends from Pencil-winning work across design and advertising, from fandom-driven storytelling to expressive typography and a renewed focus on human craft in an AI age. Visually eclectic and experimental, the report itself doubles as design inspiration, with bold type, layered layouts, and vibrant case study visuals that celebrate creativity by breaking convention.