Freepik Brand Guidelines

This brand book outlines Freepik’s visual identity, tone of voice, and design system, providing clear guidance on how the company communicates its mission of helping people turn ideas into great design. It covers brand values and personality (“joyful rebelliousness”), logo usage, typography, color palettes, photography, and illustration styles, along with detailed rules for consistency across touchpoints. The document positions Freepik as accessible, creative, and inspiring, while ensuring brand assets are applied in a way that strengthens recognition and trust worldwide.