The Immunized Shopper

This whitepaper, The Immunized Shopper, explores how the COVID-19 pandemic reshaped luxury consumer behavior and values. Based on surveys of Highsnobiety’s audience, it reveals a shift toward essentials, education, and home life, alongside a rejection of hype, logo-mania, and shallow displays of status. The report highlights a new value system emerging among young consumers—optimistic, culturally literate, and demanding transparency from brands—that prioritizes timelessness, quality, and social responsibility over conspicuous consumption.